Insight & Research
The cornerstone of creating, developing or positioning a brand is a powerful and differentiated insight.
This is achieved through the discovery of a deeper understanding of the meaning behind a brand, the life and behaviour of the target market and their social/cultural frame.
Contextualising insights by understanding the cultural and social forces and trends that affect them.
Exploring consumer’s lives, their psychology and behaviour, in order to identify opportunities for engagement and communication.
Understanding the market in how competitors are reacting to similar insights and changes in culture is key to developing an effective brand strategy.
Some core research methodologies
Qualitative Focus Groups & Interviews
Digital & UX Research
CX, Shopper, Consumer Journey, Buyer Persona Research
Professional and B2B Research