Insight & Research
The cornerstone of creating, developing or positioning a brand is a powerful and differentiated insight.
This is achieved through the discovery of a deeper understanding of the meaning behind a brand, the life and behaviour of the target market and their social/cultural frame.
1. Culture
Contextualising insights by understanding the cultural and social forces and trends that affect them.
2. People
Exploring consumer’s lives, their psychology and behaviour, in order to identify opportunities for engagement and communication.
3. Market
Understanding the market in how competitors are reacting to similar insights and changes in culture is key to developing an effective brand strategy.
Some core research methodologies
Qualitative Focus Groups & Interviews
Digital & UX Research
Ethnographic Research
CX, Shopper, Consumer Journey, Buyer Persona Research
Quantitative Research
Professional and B2B Research
We employ bespoke methodologies to answer each individual project’s information-needs and objectives.
